![]() Acquisition unlocks new market opportunities and expands existing portfolio of business productivity products to include industry-leading marketing automation solution Boston, Oct. 11, 2023 — airSlate, a leading provider of business productivity and automation solutions, today announced its acquisition of Instapage, an innovative company which offers scalable solutions that empower marketers to create personalized landing pages. This strategic move broadens airSlate’s existing product portfolio by introducing a cutting-edge solution that enhances the digital advertising outcomes of businesses by automating the creation of conversion-optimized landing pages. airSlate is currently valued at over $1 billion, and the company’s suite of products serves over 100 million users around the world. As the modern consumer increasingly relies on the Internet for product research and purchase decisions, the significance of well-optimized landing pages to convert potential prospects into customers has grown exponentially. Instapage, with its proven track record, has assisted numerous businesses, including industry giants like Verizon and other forward-thinking companies like Lattice, in improving their digital advertising performance by offering personalized landing pages designed for high conversion rates. Borya Shakhnovich, CEO and co-founder of airSlate, emphasized the company’s commitment to enabling businesses to work efficiently, scale effectively, and unlock their full potential. He stated, “Our suite of solutions is purposefully crafted to empower businesses with enhanced productivity. We are thrilled to incorporate Instapage’s capabilities to further bolster our support for our customers’ business automation requirements.” airSlate boasts a successful history of acquiring companies and elevating their market reach and revenue. Recent acquisitions, such as SignNow, a prominent e-signature company, US Legal Forms, housing one of the largest collections of online legal forms, and DocHub, a versatile PDF annotator and e-signature tool, have all experienced remarkable growth and substantial revenue increases under airSlate’s ownership. “Instapage’s alignment with airSlate’s mission, centered on intuitive and cost-effective automation of critical business and marketing operations, will bring tremendous value to businesses across industries,” said Saranya Babu, General Manager of Instapage. “As more and more businesses optimize their marketing technology stacks to streamline and automate their workflows, the combination of Instapage’s product expertise and airSlate’s robust ecosystem will accelerate and expand the support for customers seeking to simplify key business processes through automation.” Following the acquisition, Instapage will continue to operate as a business unit under the airSlate umbrella. Financing for the acquisition was provided by Silicon Valley Bank (SVB), a division of First Citizens Bank. Terms of the transaction were not disclosed. About airSlateairSlate is a global SaaS technology company that serves over a hundred million users worldwide with its business productivity and automation solutions. The company’s PDF editing, eSignature workflow, and business process automation solutions empower users to digitally transform their businesses to run faster and easier. airSlate, pdfFiller, signNow, USLegal and DocHub make up the company’s portfolio of award-winning products. airSlate is backed by leading venture capitalists and corporate investors including General Catalyst, Morgan Stanley Expansion Capital, HighSage Ventures, UiPath Ventures and GSquared. from The Marketing Method Blog - Instapage https://ift.tt/cK0v5MO Ads Spy Tool - Spy Your Competitors' Ads, Keywords & Creatives https://ift.tt/eDW2szk Online Money Making Method - https://ift.tt/6a9BdGQ
0 Comments
![]() The impact of AI on organic search is no longer a fantasy. AI marketing isn’t limited to helping marketers do quick research, write content faster, segment their ads, or write social media captions—its influence has now reached organic search. AI technologies now have the potential to deliver more engaging, contextualized and immersive search experiences. Advertising giants Google and Microsoft with the creation of Bard and “the new Bing”, respectively are speeding up this process by continuing to invest in new search tools powered by AI. Microsoft made an investment commitment of $10 billion to OpenAI, continuing their partnership on GPT—the large language model (LLM) which runs ChatGPT and the AI features of Bing. And Google didn’t stay behind, they invested more than $400 million in Anthropic (the ChatGPT rival), and according to news predictions the platform will invest about $300 billion in AI by 2028—including Bard. The impact of AI driven search on organic trafficWhen Google’s Knowledge Graph came out back in 2012, there was great uproar and panic over how it is going to make it hard for marketers to get traffic through SEO. And while Google’s Knowledge Graph and Alexa (2016) did decrease clicks to website: Roughly 25.6% of desktop searches and 17.3% of mobile searches got no clicks. And while this may seem alarming, zero-click searches have always existed and they’ll always continue to exist. But here’s the fact: Google dominates the search engine market. In fact, as of August 2023, Google held 91.9% of the market share (OBERL,August 2023). And although Google takes a lion share of the search market, Bing is trying to make its way into search big leagues with a robust implementation of AI in search. Microsoft claims its goal is actually to drive more traffic to publishers and assist in increasing revenue. Second, we want to increase revenue to publishers. We seek to do this by both driving more traffic to them through new features like chat and answers and by also pioneering the future of advertising in these new mediums… So, let’s get one thing straight: organic search isn’t going anywhere, but the current strategies to get yourself noticed in organic search results is slowly going to disappear. Unbranded search (optimizing for keywords for generic terms) is going to suffer the most. Because why would users need a page filled with links when they can simply get their query answered by ChatGPT, Bing, or Bard? So, what are marketers supposed to do when unbranded search is dead? Featured below are some of the things you can do to stay relevant in the world of AI organic search and continue to drive organic web traffic. And yes, as expected it comes down to relevant content and impactful storytelling. Create good quality, engaging contentIt’s important more than ever to create original and true to your brand content that not every Tom, Dick, and Harry can duplicate. This way you’ll have no problem being at the top of the search results. Make sure your content is well-researched, authoritative, and can successfully engage humans. Cultivate a community your brandConnect with your audience and build a community for your brand, this will help you make lasting connections. Start off with social media communities, respond to queries, strike up conversations, make your community the place your audience feels most comfortable in. Optimize your content the right wayMake sure your content is relevant to user intent (answer FAQs and pain points) and is well-organized with clear headings and a logical structure. Another thing that you need to do is: focus on entity-based optimization and figure out ways to integrate it into your content naturally. Don’t know what an entity is? Here you go: Google defines an entity as “a thing or concept that is singular, unique, well-defined and distinguishable.” An entity can be colors, dates, and ideas—not just physical objects. Use schema markups to provide search engines with structured data about entities and optimize entity-related metadata to get more organic visibility. Embrace yourself for the Impact of AI on organic searchThe strong impact of AI on organic search comes with a set of challenges and opportunities for marketers. If you want to stay relevant in the age of AI organic search you need to strike the perfect balance between human storytelling capabilities and AI technologies. This is what Instapage helps you do. With Instapage’s AI Content Generator, you get to experience the future and benefits of landing page personalization. The platform makes it easier than ever to build, test, and optimize your pages with the power of artificial intelligence. Sign up for an Instapage 14-day trial and start leveraging AI today. from The Marketing Method Blog - Instapage https://ift.tt/QFAW954 Ads Spy Tool - Spy Your Competitors' Ads, Keywords & Creatives https://ift.tt/ljIGp8v Online Money Making Method - https://ift.tt/j5XnM89 ![]() AI marketing is no longer a “nice to have.” In 2023, data is at the center of all things marketing—segmentation, trends, competitor research, customer support, ad targeting, personalization, the list is basically endless. AI marketing tools make the process of gathering, analyzing, and implementing all this data into your campaigns simpler, more efficient, and less time-consuming. Equipped with optimized strategic goals and the right AI marketing tools, marketers can achieve more in less time and with fewer advertising dollars, ensuring a better return on ad spend for their campaigns. Today’s post will showcase 14 AI marketing tools that will help you spend less time on marketing tasks and reduce the load from complex tasks without the need for additional manpower. 14 AI marketing tools every marketer needs1. Instapage
What is it good for: Creating landing page content. What it does: Instapage’s AI Content Generator tool instantly generates content for each audience and ad group with AI-made headlines, paragraphs, and CTAs. Access AI creation directly in the Instapage builder without interrupting your workflow. 2. Jasper.aiPrice: Plans start at $40/month What is it good for: content ideation and creation What it does: The tool helps you create high-quality ad copy, emails, landing pages, articles, and social media posts. It uses the GPT3 model developed by OpenAI to write human-sounding text. 3. WriterPrice: Plans start at $40/month What is it good for: content ideation and creation at scale What it does: The writer can ingest text, videos, PDFs, and audio and perform live Internet crawls to generate, repurpose, research, analyze, and transform data for new contexts. 4. FullstoryPrice: 14-day free trial What is it good for: content ideation and creation at scale What it does: FullStory automatically uncovers issues, reveals top opportunities to improve conversions, shows you the real customer experience behind every data point, and makes it easy for your whole team to debug together. 5. RapidelyPrice: Plans start at $29/month What is it good for: social media content generation and monthly Calendar Generator What it does: Rapidely is built on sophisticated GPT-4 technology, providing entrepreneurs and social media professionals an unparalleled experience in generating captivating content with remarkable ease. 6. GrammarlyPrice: Plans start at $12/month What is it good for: Writing and editing What it does: From grammar and spelling to style and tone, Grammarly’s AI suggestions are comprehensive, helping you communicate effectively and as you intend. 7. AdverityPrice: Plans start at €500/month What is it good for: Data analytics What it does: Adverity helps give marketers a single-pane view into your marketing analytics. This can help your team surface trends and insights that empower you to make better, more informed decisions. 8. Predsi.aiPrice: Plans start at $29/month What is it good for: Social media content generation What it does: Perdisi.ai allows users to schedule and publish content to social media platforms with built-in integration with top platforms and content scheduler. Best for business owners, social media managers, and agencies looking to save time in generating content. 9. GrowthBarPrice: Plans start at $29/month What is it good for: SEO content generation What it does: GrowthBar helps you and your team plan, write, and optimize long-form blog content 10x faster. With one click, GrowthBar scans hundreds of results in the Google SERP and generates an SEO-optimized outline for your blog or website—complete with optimal headings, keywords, word counts, internal links, and more. 10. DriftPrice: Plans start at $2500/month What is it good for: Conversational marketing What it does: Drift’s AI answers human questions and integrates it into its chatbot experience. It is trained on 100M+ B2B sales and marketing conversations, enabling more relevant, higher converting conversations and seamless context-switching for more efficient lead qualification. 11. ZapierPrice: Plans start at $20/month What is it good for: Text parsing What it does: Zapier helps you scale your business by automating your time-intensive tasks—sending contacts to email lists and kicking off important workflows. Zapier also turns text-based input (emails, Slack messages, form input into data and then answers simple questions. 12. Brand 24Price: Plans start at $99/month What is it good for: Social listening What it does: Brand24 sifts through massive amounts of information generated on public platforms and provides you with a dashboard that analyzes everything from mentions to the volume of discussion and overall brand sentiment. 13. MarketMusePrice: Paid plans start at $149/month What is it good for: Content planning and strategy What it does: MarketMuse analyzes your website and uncovers top opportunities in search, helping surface gaps in your content. No more cross-checking keyword and topic research with your content audit, everything is now in one place, thanks to MarketMuse. 14. SEMrushPrice: Plans start at $130/month What is it good for: Content creation and SEO What it does: SEMrush AI helps you generate SEO content, it also helps with managing keyword targeting for SEO and paid campaigns. Use the right AI marketing tools to get better resultsGiven the myriad of benefits that come with using AI algorithms—scalability, reach, efficiency, better customer experience, and more—it’s only natural for marketers to make use of the AI marketing tools that make sense for their goals. Explore the tools that make sense to you. Get started with Instapage’s AI Content Generator and experience the future and benefits of landing page personalization. The platform makes it easier than ever to build, test, and optimize your pages with the power of artificial intelligence. Sign up for an Instapage 14-day trial and start leveraging AI today. from The Marketing Method Blog - Instapage https://ift.tt/LpkG42z Ads Spy Tool - Spy Your Competitors' Ads, Keywords & Creatives https://ift.tt/xXVs9cN Online Money Making Method - https://ift.tt/z1uJ6CP ![]() AI marketing is all the rage right now. Everywhere you turn, you’ll find a new post, an article, a course—promising better conversions, better return on ad spend, and better growth with using artificial intelligence in your marketing campaigns. All marketers and advertisers need to do is enter prompts, and AI marketing platforms promise to give you deliverables that cost less, take less time to complete, and require very little human intervention—and yet be as good as a real human’s work. Some marketers are already using AI platforms to create more customized marketing campaigns. Some are still skeptical as to whether AI can deliver results as good as a human with the right experience and expertise can. Regardless of which camp you currently belong to, one thing is clear: AI marketing is here, and it’s only going to get better. Today’s post will dive into what AI marketing is, the pros and cons of using the approach in your marketing campaigns, types of AI marketing tools, things to consider, and a showcase of brands that have achieved success with the strategy. Let’s begin. What is AI marketing?AI marketing does for marketers what Google Maps did for commuters and travelers everywhere—it leverages algorithms, data, automation, and machine learning to optimize marketing processes, improve customer experiences, and scale growth. AI-driven marketing presents a time-saving opportunity for marketers and advertisers, freeing you from hours of manual data analysis and the creation of repetitive marketing campaigns. For consumers, AI marketing signifies an increase in encountering content aligned with their preferences and desires—which in turn results in more engagement and conversions for marketers. Let’s look at all the advantages that AI marketing has to offer. Benefits of AI marketingThe adoption of AI in marketing comes with a multitude of advantages:
With all the advantages that AI marketing has to offer, it’s a no-brainer for marketers to use it to generate more conversions and growth for their businesses. The question then arises: how and where do you start implementing AI into your marketing strategy and processes? How to incorporate AI Marketing in your campaignsIncluding AI in your marketing strategy can be a transformative process that enhances efficiency, personalization, and overall campaign effectiveness. Here’s how you start: Set clear objectives: Begin by defining your marketing objectives and goals. What specific outcomes are you aiming to achieve with the integration of AI? Do you want to improve customer engagement, conversion rates, or optimize ad spend? Getting clear on your goals is a crucial first step. Understand your data needs: Identify the data you have and the data you require to accomplish marketing tasks and bring in results. AI relies heavily on data, so ensure you have access to relevant and high-quality datasets. It is also important you understand and implement the data privacy and compliance requirements in your industry. Select the right AI tools and platforms: Not every tool will be a perfect match for your business. Research and choose AI tools and platforms that align with your marketing objectives. Consider factors like ease of integration, scalability, and the specific features you need. More on that below! Data Analysis and Insights: AI can process and analyze massive amounts of data quickly and efficiently. This allows marketers to gain deeper insights into consumer behavior, preferences, and trends. These insights help in making informed decisions and crafting more personalized and effective marketing strategies. Data collection and integration: Integrate AI tools with your data sources, such as CRM systems, websites, social media platforms, and customer databases. Ensure that data flows smoothly between these sources and your AI tools. Implement predictive analytics: Use predictive analytics to help with forecasting market trends, customer behavior, and campaign outcomes. Generate content: Some AI platforms can help you do research for and create blog posts, product descriptions, and social media updates. While the tools can’t replace human “point-of-view,” expertise, and creativity, they can significantly speed up content production. Make use of chatbots and virtual assistants: Integrating AI-powered chatbots into your website or messaging platforms helps you stay on top of customer interactions. The chatbots provide real-time customer support, answer common inquiries, and guide users through the sales funnel. Optimize email marketing: Implement AI to optimize email marketing campaigns and move beyond the ease of just using email templates. Use AI to personalize subject lines, content, and send times based on user behavior and preferences. Automate ad campaigns: Use AI to automate and optimize your advertising campaigns on platforms like Facebook and Google. Automate the processes of adjusting bidding strategies, targeting specific audience segments, and monitoring ad performance in real time. You can also leverage AI-powered analytics tools to gain real-time insights into campaign performance. Adjust strategies and tactics on the fly based on these insights. Content recommendation engines: Implement AI-driven recommendation engines to suggest related products, articles, or videos to users, increasing engagement and cross-selling opportunities. A/B testing and optimization: With AI, you can automate A/B testing by continuously experimenting with variations of marketing elements to identify the most effective strategies. Dynamic pricing: Employ AI to optimize pricing strategies by analyzing market conditions, competitor pricing, and demand patterns. You can then adjust prices dynamically for maximum profitability. Conduct customer sentiment analysis: Use AI to analyze customer feedback, reviews, and social media mentions. This will help you better understand customer sentiment to make improvements and refine your marketing strategies. Measure and analyze campaign results: With AI, you can easily analyze key performance indicators (KPIs) to assess the effectiveness of AI-driven strategies and make adjustments as needed. Compliance and ethical considerations: Ensure your AI marketing strategies comply with data protection and privacy regulations. The ethical use of AI is essential to establishing and maintaining trust with customers. Implementing AI marketing in your campaigns is an ongoing learning and optimization process. To achieve success with the AI approach, it’s essential to adapt your strategies based on data-driven insights and evolving consumer behaviors. Featured in the next section are examples of brands that have gotten positive results with AI marketing. Examples of AI marketing successNutella uses AI to design packaging that stands outNutella, the OG hazelnut and cocoa spread, wanted to stand out with their packaging. They used the power of AI and a dozen patterns to create 7 million one-of-a-kind labels as unique and expressive as Italian people are. And that’s how Nutella Unica was born. The 7 million jars manufactured for this campaign were sold out as soon as they hit the market. Cyber IncCyber Inc. had a marketing goal: quickly scale with content creation and expand its global reach by creating videos in multiple languages. This led them to use Synthesia AI, an AI video creation platform, to generate videos for their online courses. The AI tool helped them replace an actor with an avatar, which led to a decrease in the costs of video production and talent. VolkswagenIn addition to Volkswagen automating its vehicles, the car company decided to automate its ad-buying decisions. Volkswagen marketers decided to rely completely on predictive AI data analysis to help them invest less in campaigns and upsurge their sales. The results: With better forecasting of buying decisions, Volkswagen was able to cut the hidden costs that their previous media agency was charging and increased their sales by 20% from Volkswagen dealerships. Whole FoodsThe grocery giant Whole Foods opened its Just Walk Out stores across the US to give consumers a more personalized experience. Filled with sensors and cameras, the stores allow shoppers to pick up their items and leave without stopping at the register. All orders were monitored and charged through AI. And although the store experience is a unique one, the most exciting part of the store revolves around data collection. Because all purchases are tracked to an individual level, this allowed Whole Foods to leverage AI to analyze shopping activity, identify patterns, and predict future consumer shopping behaviors. This data-driven approach also opened the door to hyper-personalized marketing. For example, if a customer regularly buys flour, eggs, butter, and sugar, the retailer could serve them with a promo code for other related ingredients. HeinzAI-generated images can look wonky, but that was not the case with Heinz’s first-ever ad campaign with visuals generated entirely by artificial intelligence. They noticed that by adding prompts related to ketchup, such as “ketchup in outer space” and “ketchup scuba diving,” AI platforms frequently produced results that looked just like bottles of Heinz. So the brand urged consumers to get in on the act by sharing their own AI prompts for ketchup-based imagery, with the best creations appearing in social media posts and print ads, helping them collect all the UGC content they could ask for. While AI marketing is proving to help marketers share the load and generate better results, there is still a lot to consider before diving completely into the world of artificial intelligence. Things to consider with AI marketingWhile AI marketing offers numerous benefits, it also comes with several potential drawbacks and challenges. Privacy concerns: AI marketing relies heavily on collecting and analyzing user data. This can raise privacy concerns, especially when users are not fully aware of how their data is being used. Compliance with data protection regulations, such as GDPR, is essential. Data security risks: Storing and processing large volumes of customer data can make companies more vulnerable to data breaches and cyberattacks. Protecting this data becomes a significant challenge. Bias Issues: AI algorithms can inadvertently perpetuate biases present in the data they were trained on. This can lead to unfair or discriminatory outcomes in marketing campaigns, affecting certain demographic groups negatively. Over-reliance on data: Marketers might become overly reliant on AI-generated insights, potentially overlooking human intuition and creativity. There’s a risk of undervaluing the “human touch” in marketing. Lack of creativity: While AI can automate and optimize certain tasks, it’s not inherently creative. It can generate content but may struggle with originality, humor, and emotional resonance, which are essential in marketing. Initial investment costs: Implementing AI marketing solutions can require a substantial upfront investment in terms of technology, training, and data infrastructure. This may be a barrier for smaller businesses. Complexity: AI marketing systems can be complex to set up and maintain. Businesses may need to hire or train specialized personnel to manage and optimize these systems effectively. Some AI algorithms, especially deep learning models, can be challenging to interpret. Marketers may not always understand why a particular recommendation or prediction was made, making it challenging to adjust strategies. Algorithmic errors: AI algorithms are not infallible. They can make mistakes, misinterpret data, or generate incorrect recommendations, which can negatively impact marketing campaigns. Regulatory compliance: Staying compliant with evolving data protection and privacy regulations can be challenging. Failing to do so can result in legal and reputational consequences. Unpredictability: AI models may produce unexpected results or behave in ways that are difficult to predict, making it challenging to anticipate the outcomes of marketing campaigns accurately. It’s important for marketers to actively work to mitigate potential risks while leveraging the advantages of AI marketing. A balanced approach that combines AI’s capabilities with human oversight and ethical considerations is the most effective strategy. Leverage the power of AI marketing to drive more conversionsAI helps marketing teams scale their campaigns without hiring additional personnel and pouring in a lot of advertising dollars. However, it’s essential to keep in mind that AI comes with its considerations and limitations. While a lot of marketers and advertisers are wary about AI platforms taking over their jobs, it’s important to remember that AI is a tool that helps augment human capabilities rather than replace them. So, instead of worrying about machines taking over your jobs, it’s important to stay up-to-date with the latest developments in AI marketing so you can stay ahead of the curve and reach new heights of growth. Now that you know the importance of including AI in your marketing campaigns, it’s time to introduce you to Instapage, the platform that helps you create landing pages without limits. With Instapage’s AI Content Generator, you get to experience the future and benefits of landing page personalization. The platform makes it easier than ever to build, test, and optimize your pages with the power of artificial intelligence. Sign up for an Instapage 14-day trial and start leveraging AI today. from The Marketing Method Blog - Instapage https://ift.tt/mVrt2g7 Ads Spy Tool - Spy Your Competitors' Ads, Keywords & Creatives https://ift.tt/b6OIFpW Online Money Making Method - https://ift.tt/qAwbiXs ![]() Building landing pages for digital ad campaigns can often be a time-consuming and frustrating task. That’s why we’re excited to share an update to the Instapage builder that will make the page creation process easier than ever. We’ve added a collection of new page layouts that you can start using today! These layouts are designed and optimized by Instapage CRO experts, and provide a great starting point for multiple page types, including:
These layouts are available to all Instapage customers. But a layout is just a jumping-off point. Once you’ve selected a layout that’s right for your use case, you can use Instapage customization feature to craft each page for your specific audiences. Use AI Content to quickly scale page creationA well-designed layout doesn’t just improve the odds of converting a visitor. It also makes it much easier to personalize each page according to your target audience. Choosing the right layout makes it easy to keep your page design consistent while personalizing your pages to each audience. Our drag-and-drop interface allows you to easily rearrange page elements and design your landing pages without a single line of code. Start creating new page experiences today!If you’re ready to start building personalized landing pages for each of your audience segments and scale out your campaigns, Instapage is the best place to start. Sign up for your 14-day free trial today to start improving campaign results with outstanding pages. from The Marketing Method Blog - Instapage https://ift.tt/tGwPng8 Ads Spy Tool - Spy Your Competitors' Ads, Keywords & Creatives https://ift.tt/b6OIFpW Online Money Making Method - https://ift.tt/qAwbiXs ![]() Savvy marketers understand that a good landing page is the most critical part of a campaign. After all, the landing page is where visitors ultimately take action. But building pages can be a time-consuming process. That’s where AI can give your team an extra edge. In this blog post, we’ll explore some ways to enhance the landing page creation process for your digital ad campaign and discuss how AI tools can take your campaign results to the next level. Start with a clear objectiveBefore setting out to design your landing page, you need to define a clear objective. What action do you want your visitors to take? Whether it’s making a purchase, signing up for a newsletter, or requesting a demo, your objective will shape the structure and content of your landing page. When you set out to build a page on Instapage, choose a layout that matches the right objective and use case from our library of options. The right layout gives you a head start toward a strong landing page. Craft a compelling headline and subheadlineYour headline and subheadline are often the first things your visitors read on the page, and they should immediately convey the value proposition of your product or service. Grab attention with a clear, concise, and benefit-driven message. AI-powered tools can analyze data from past campaigns to suggest headline variations that have been proven to generate higher conversions, helping you optimize your messaging. The AI Content Generator can create headline variations in just a couple of clicks, helping you to ideate the perfect first impression for your page. Use AI to generate personalized contentOne of the powerful applications of AI in landing page design is the ability to create personalized content for different segments of your audience. If you know your audience, you can craft custom messaging that speaks to their values, goals, and pain points. Optimize your Call-To-Action (CTA)Your call-to-action is the key element that prompts visitors to convert on your page. While “Get Started” and “Learn More” can be useful starting points, a bold call-to-action sets a confident page apart from the rest. Experiment with different CTAs with the AI Content Generator. Once you’ve got the CTA ideas in place, run experiments to see which phrasing prompts the best outcome. Combine your AI-generated call-to-action text with an Instapage AI Experiment for an end-to-end AI conversion experience. ConclusionDesigning a landing page for your digital ad campaigns requires careful planning and a deep understanding of your target audience. By incorporating AI into your process, you can optimize your landing page for higher conversions in a fraction of the time. Remember, AI is a powerful tool, but it’s important to stay mindful of its limitations and use it as a complement to your own marketing expertise. With the right balance of human ingenuity and AI-powered optimizations, you’ll create landing pages that command attention and drive results. from The Marketing Method Blog - Instapage https://ift.tt/rJ4Wmp9 Ads Spy Tool - Spy Your Competitors' Ads, Keywords & Creatives https://ift.tt/3cOM2Pa Online Money Making Method - https://ift.tt/6oY0zbD ![]() Quick Links
Landing pages are versatile tools utilized across various industries, teams, and services to convert visitors for a specific offer. However, their utility goes beyond just this—specialized landing pages can be used to promote or sell your products. These pages are called product landing pages. What is a product landing page? A product landing page is a web page created to persuade visitors to take action on a product-related offer. In terms of design, it resembles a traditional landing pages, featuring elements focused on conversions, such as compelling headlines, benefit-oriented copy, hero images, social proof, and more. The critical difference is that these pages are used specifically by companies that sell products. Your product landing page has three basic purposes:
What’s the difference between product pages and product landing pagesProduct detail pages, much like product landing pages, provide information and images about a product, complete with a call-to-action button. However, they are not purpose-built for driving conversions. For instance, let’s take a look at the product page for Insightly CRM: This page encourages visitors to click the “request demo” call-to-action button. It includes benefit-oriented copy, a hero image, an explanatory video, and so on. However, there’s a significant drawback: it could be more straightforward with distractions like a navigation menu, links to other products, footer information, and social media icons. Each link allows visitors to navigate away from the page, diluting the primary call to action. In contrast, the product landing page for Insightly CRM eliminates these distractions. It lacks navigation and content links, ensuring that the only way off the page is through the call-to-action button. This maintains a 1:1 conversion ratio, which is optimal for driving conversions. The conversion potential diminishes when a page is cluttered with numerous links and multiple goals, as is the case with a product page. Why are product landing pages important?Imagine a user who searches for a specific product, like a “social media listening tool,” and clicks on an ad that leads to a dedicated landing page: Without navigation and footer distractions, this landing page aligns with the ad’s message and highlights the product’s benefits. The copy concisely focuses on crucial product advantages in easily scannable bullet points. The single call-to-action requires the visitor to decide whether to abandon the page or engage with the offer. A lead capture form collects essential information for sales follow-up, while recognizable logos lend credibility. In this scenario, a product landing page is more effective than a product page due to several reasons:
Choosing the Right Type of PageUltimately, determining whether to use a product landing page or a product page is straightforward. Ask yourself the following questions:
Creating Effective Product Landing PagesCreating successful product landing pages requires integrating essential elements known for driving conversions. Here are some tips to enhance your pages:
Implementing Product Landing PagesIn conclusion, while product and landing pages serve distinct purposes, both are crucial components of an effective marketing strategy. The choice between them depends on factors such as the user’s intent, the referral source, and the stage of the buyer’s journey. To see more examples of the best product landing pages in the world, check out our comprehensive guide of 110 landing page examples. Already feel like a landing page pro? Then start your free 14-day trial with Instapage today! from The Marketing Method Blog - Instapage https://ift.tt/xymse2p Ads Spy Tool - Spy Your Competitors' Ads, Keywords & Creatives https://ift.tt/KNpZevt Online Money Making Method - https://ift.tt/vVE1lIc ![]() Are mobile app landing pages part of your campaign strategy? If they aren’t, it’s time to dive into the world of crafting mobile-responsive post-click landing pages. If you haven’t yet embraced the art of catering to a mobile audience, it’s high time you do. And, we’ve got some compelling evidence to share that will make you a true believer in the power of mobile responsiveness:
With a growing number of folks adopting mobile devices as their go-to for web browsing, overlooking mobile optimization is no longer an option. If the goal is to have your customers not just interested but eager to purchase your product, it’s imperative that your web pages shine on their smartphones. Lately, we’ve seen a lot of companies using the term “responsive” in a less than accurate way, and we want you to know what a real responsive landing page looks like. That’s why we have gone through a massive number of mobile app landing pages and picked out the gems for you to learn from. Before we get to the examples, let’s make sure we’re all on the same page about what mobile app landing pages are. What are mobile app landing pages?Mobile app landing pages are pages that are compatible with mobile devices. The compatibility ensures that your visitors have the best experience on your post-click landing page even on a small screen, which increases your conversions. Not sure how to make your post-click landing pages mobile responsive? This checklist covers the most important aspects of mobile post-click landing pages.
Curious what this looks like in action? Here’s a showcase of five great mobile app landing pages. ShopifyHere’s the desktop version: Here’s the mobile version: See the difference? It’s subtle, but these changes make the mobile version much more readable and easy to convert on. The headline has the same wording, but it’s in a different format. On the desktop version, since there is more room, you see a teaser of the rest of the page in the hero section. On mobile, the Strat Free Trial CTA is much more prominent and there are no graphic elements, aside from the Shopify logo. But, the landing page color palette and CTA button are the same – only the format is different. This keeps brand consistency across channels while respecting that the different mediums call for different approaches. PumbleHere’s the desktop version of the landing page: Here’s the mobile version: While the header and CTA remain consistent, building brand familiarity, the are some key differences between the desktop and mobile versions that really highlight that Pumble designed this page specifically for mobile. For example, in the desktop version, while there is a shortened navigation bar, there are still opportunities to click off the page. However, in the mobile version, these navigation options are behind a menu select icon, ensuring that the potential customer using mobile isn’t distracted and doesn’t click out of the browser. Additionally, they have reformatted where the product image is from the desktop to the mobile. Doing this allows them to keep their product preview image without sacrificing precious space or stretching out the mobile version of their landing page. In fact, the preview of the image in the hero section may encourage those interested to keep scrolling. Finally, while the CTA copy and design remain the same, the CTA on mobile takes up about 20% of the page and is much more prominent than in the desktop design. This is a great example of simplicity that acknowledges the importance of mobile interaction from the get-go. Dynamic YieldHere’s the desktop version: Here’s the mobile version: The headline is the same, but it works on both platforms because it is value-packed. The main differences are the lack of a Navigation Bar in the mobile version, as well as the CTA taking up much more space than it does in the desktop version. They manage to keep the same scrolling image previews, without sacrificing space or sizing above the fold, which is impressive! StaffbaseHere’s the desktop version: Here’s the mobile version: While there is a full navigation bar in the desktop version, all navigation options are hidden behind a menu icon on the mobile version. The headline and sub-header are the same. However, the CTA is now not only larger, but it also spans the full width of the page and demands much more attention. They’ve also saved that great, brand and platform-forward image and scaled it down in size to fit mobile without losing clarity, which is a common problem on unresponsive mobile landing pages. SquarespaceHere’s the desktop version: Here’s the mobile version: The mobile version has the same headline, the same copy, and the same images. Again, what it doesn’t have are the navigation links at the top of the page. Another thing the mobile version has is a better view of the picture, which may suggest that they optimized for mobile first and then made their desktop landing page. Interesting! ConclusionMobile app landing pages aren’t just here to stay, they’re a necessity across verticals and audiences. To turn ad clicks into conversions, create dedicated, fast-loading landing pages for every offer. See how to provide all of your audiences with unique landing pages by signing up for your 14-day free trial today. from The Marketing Method Blog - Instapage https://ift.tt/YhNMam2 Ads Spy Tool - Spy Your Competitors' Ads, Keywords & Creatives https://ift.tt/80zsc5W Online Money Making Method - https://ift.tt/IC3lbHu ![]() Global Marketing Insights predicts the e-learning market size will exceed $375 billion by 2026: With the majority of the world switching to online learning experiences, education digital advertising campaigns have been on the rise this year. This post features advertising campaigns of five digital marketing courses and advertising lessons you can learn from them. 1. CueMathThis CueMath Search ad promises an array of learning opportunities for children who need support in math, including 1:1 tutoring, intuitive learning, and live classes. The ad is followed by this landing page →
What you can learn from CueMath:This coherence established by ad-to-page relevancy creates a sense of continuity, assuring visitors that they have arrived at the right destination. Secondly, the CTA buttons are strategically placed and prominently designed, letting users know they can test out the service by booking a free class. By clarifying the next steps, Cuemath reduces ambiguity and encourages users to engage further. Moreover, the absence of distracting navigation links prevents users from deviating from the intended conversion path, focusing their attention solely on the offer at hand. The inclusion of the headline statistic “Trusted by 400,000 parents in 80 countries” enhances the landing page’s credibility through social proof, instilling trust in prospective users. Collectively, these tactics underscore the importance of maintaining consistency, clarity, trust, and user-centric design when crafting effective landing pages. You can watch a full video of the effective tactics CueMath deploys on their landing page here!
2. LessonlyThis Lessonly Facebook ad promises visitors the tools to create better training programs: The ad is followed by this landing page:
What you can learn from Lessonly:Make your product the hero. Lessonly uses a product GIF to highlight what the platform offers customers. This helps potential customers visualize the experience of using the platform. Feature use cases on your landing pages tailored to specific audience segments to create a more personalized experience. 3. CodeacademyThis Codeacademy ad promises users that learning skills for a new programming career is going to be a breeze with their Pro Account: The ad directs visitors to this landing page:
What you can learn from Codeacademy:Minimalism goes a long way. Focus on what matters, and craft your offer around the central page elements to create an ideal user experience. 4. Capella UniversityThe Capella University ad promises users an online doctoral program without a GRE or an entrance exam. Here is the landing page connected to the ad: (Note: Please click through to the page to see the full view.)
What you can learn from Cappella University:Having a live-chat option on your landing page helps users get all their questions answered, so they can smoothly transition toward the CTA button. Live chats work well on pages where the primary offer requires a significant time or financial commitment. 5. ThinkificThis Thinkific ad offers visitors a free trial, so they can see how the platform can help them easily run their remote training: When users click the ad, they land on this landing page: (Please click through to the page to see the full view.)
What you can learn from Thinkific:It’s always better to “show” than to “tell” the impact your service will have on the user. Thinkific does this with an online calculator that helps users do the math on what their potential earnings could be. 6. Full Sail UniversityFull Sail University’s ad campaigns aim to increase student enrollment. The following ad offers users who love to talk sports a sportscasting bachelor’s degree: Users who want to “Learn More” get directed to this landing page:
What you can learn from Full Sail University:Using video on your landing page allows users to experience your message in a more convincing medium. It’s crucial to ensure your video’s content aligns with your offer, so it’s well-positioned to get you advertising conversions. Create relevant landing pages for more conversionsTake inspiration from these education digital advertising campaigns to create your own message-matched landing pages. Use Instapage to create dedicated landing pages to get the most out of your campaigns. The #1 landing page platform for marketers empowers you to get up to 400% more from your digital ad spend. Find out more sign up for an Instapage 14-day free trial today. from The Marketing Method Blog - Instapage https://ift.tt/eiVnSxA Ads Spy Tool - Spy Your Competitors' Ads, Keywords & Creatives https://ift.tt/80zsc5W Online Money Making Method - https://ift.tt/IC3lbHu ![]() In today’s digital age, encountering mid-roll ads while watching videos on platforms like YouTube or Facebook is common. You may be watching a video about summer adventures and encounter an advertisement for a nearby water park. Alternatively, while exploring industry-related content, you may see an ad for software promising to streamline your workflow. Effective placement of ads within videos is an art that, when done right, engages viewers rather than repelling them. This article offers insights into modern mid-roll advertising practices and includes examples from industry leaders. What are Mid-Roll Ads?Mid-roll ads are videos inserted within the middle of content rather than preceding or following the main video content. Platforms like YouTube and Facebook have embraced mid-roll ads as part of their advertising ecosystem, offering advertisers a unique way to engage audiences. Initially met with skepticism and slow adoption, mid-roll ads experienced a popularity surge. This innovative format has even surpassed pre-roll ads in terms of completion rates, with an impressive 90% of viewers watching these ads through to the end. The allure of mid-roll ads lies in their potential to blend into the viewer experience, enhancing overall engagement seamlessly. Automated Placements: A Growing TrendAutomatic placements involve the algorithmic positioning of ads at points where viewers are more likely to engage. As machine learning algorithms improve, creators increasingly rely on these automated placements. However, many creators still opt for manual placements, allowing them to integrate ads into content breaks they’ve planned strategically. For advertisers, meticulous consideration of ad placement throughout the creation process is paramount. If selectivity is your approach, identify channels that offer mid-roll placements and their specifics. Like any ad, maintaining engagement and conciseness is crucial, especially considering that mid-roll ads play in the middle of other content. Ad SpecificationsMid-roll YouTube ads are optimized for mobile and desktop, negating the need for specific device considerations. Complying with video best practices is essential, including using appropriate audio and video quality and adhering to platform guidelines. Contextual relevance is also critical for mid-roll ads, and choices such as skippable or unskippable formats depend on factors like video placements, target audience, and objectives. For instance, on YouTube:
On Facebook (In-Stream Ads):
Crafting Effective Mid-Roll AdsA successful mid-roll ad retains its audience’s attention. Poorly executed ads can alienate viewers with untimely interruptions. However, understanding the difference between successful and unsuccessful ads is crucial. Offensive or disruptive advertising practices have always been detrimental, especially in the mid-roll format. Mid-Roll Ad Best Practices:1. Place your content appropriately: Google’s algorithm is becoming adept at automatic mid-roll placements. Creators can trust Google to insert relevant or inoffensive ads in viewer-friendly spots. Manual ad breaks can provide even more control over placement. In some cases, when the author of the content elects to use automatic ad breaks, YouTube will elect to show a mid-roll video ad or another ad during this time, depending on user engagement. So if you want more control over your mid-roll ad placement, use manual ad breaks. 2. Make the ad match the content, the audience, or both: Advanced targeting tools ensure ads align with viewers’ preferences. However, carefully consider the context of the content where your ads are displayed. Match your ad with the audience’s interests or content themes by answering the following questions:
3. Consider your goals: While non-skippable ads can maximize exposure, advertisers should be aware of the context their ads are shown to ensure that brand awareness is introduced positively. Think about how you want someone to be introduced to your brand. Would you want them to be interrupted, mid-engagement with other content, and unable to skip the message? That would leave a bad taste in anyone’s mouth. Above all, you don’t want to turn away prospects who may convert for you later. Non-skippable ads have their place, just give them careful thought before implementing. Getting Ready for Mid-Roll AdvertisingPrioritizing non-intrusiveness and utility in digital ads is crucial. Consider the placement, timing, and content when crafting messages that resonate with your target audience. By aligning these elements effectively, your ad campaign has the best chance of success. Remember, a well-executed mid-roll ad can seamlessly enrich the viewer’s experience while delivering your brand message. For that experience to be persistent throughout the user’s journey, your mid-roll ads must employ ad-to-page relevance. In other words, the content that engaged your user should be carried forward from the ad to the landing page. If you’re in need of the best landing page solution the world has to offer, look no further than Instapage! Start your 14-day free trial today and create world-class landing pages that do your mid-roll ads justice. from The Marketing Method Blog - Instapage https://ift.tt/bh9jm7N Ads Spy Tool - Spy Your Competitors' Ads, Keywords & Creatives https://ift.tt/rscMZmq Online Money Making Method - https://ift.tt/JV06KY7 |